EVI and TINA: CRM 4.0 for the Energy Sector

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From CRM to a Platform for All Business Areas Prerequisite for ongoing business success is an uncompromising alignment with the wishes and needs of customers. Energy suppliers must work continuously on improving their own processes and customer relations to ensure that customers are happy and the business is achieving good results. What's needed here is a good CRM (Customer Relationship Management) software. All value creation processes of the company begin with the customer and therefore in CRM, as that is where all business processes begin. In the end, added efficiency and transparency will benefit the supplier as well as the customer. The opening of the energy market prompted CURSOR to develop the two industry solutions 'EVI' and 'TINA' in collaboration with numerous ESCs (energy supply companies). Today, more than 100 of these ESCs trust in the experience and industry knowledge of CURSOR Software AG for their CRM software and related consulting needs. EVI is the leading CRM solution for sales, marketing and service in the energy industry (market role 'supplier'). TINA is the platform for grid-specific business processes of distribution, transmission grid and transmission system operators. EVI and TINA are perfectly aligned with the needs of the energy sector, offer optimal support for day-to-day business operations and allow a customized layout and implementation of business processes: From customer service to quote and contract management, all the way to the statutorily compliant mapping of legal requirements. At our current stage in the fourth industrial revolution, the term 'relationship management' barely does the many tasks of CRM justice. Today, the idea centers around interconnecting the various and highly flexible functions of the CRM system with existing IT systems to create continuous processes. That is where CURSOR comes into play: We offer one platform for all business areas. The four-dimensional platform offers tried and tested business processes, connects IT systems and supports the automation of individual, as well as batch processes. The platform is rounded off with an innovative, industry-specific network that will benefit you and your company. We hope you will enjoy reading this service overview. Take your first step into a new dimension with us! Sincerely, your CURSOR Management Team EVI and TINA will allow you to optimize your business processes, while at the same time improving speed, quality and operating efficiency. 2

Why CURSOR? SOFTWARE THAT WILL THRILL YOU FLEXIBILITY Is your company or your market changing? Not a problem – our CRM solutions easily adapt to any new situation. INTEGRATION We will integrate your existing third-party systems so that you can have a central platform for all your work and communication. DATA SECURITY Data centers located in Germany and a multi-level security concept ensure superlative data security – also in the cloud. FUTURE VIABILITY The very latest 3C technology and ongoing further development guarantee that our CRM systems will remain viable in the future. FIRST-CLASS CONSULTING SERVICES CRM EXPERIENCE As one of the pioneers in the field of CRM, we can look back on 30 years of software know-how and consulting experience. INDUSTRY EXPERTISE You will benefit from the expertise of our energy and grid management experts. SINGLE SOURCE We will be your single source for CRM software, consulting, implementation, training and support. CERTIFIED QUALITY Various certificates for software and consulting certify the quality of our services. 3