EVI and TINA: CRM 4.0 for the Energy Sector

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Expand Your CRM The standard versions of EVI and TINA are comprehensive CRM systems for a broad spectrum of business areas. CURSOR's CRM solutions can be expanded at any time to suit your requirements. All add-ons can be adapted to your specific needs. ANALYTICS The knowledge of how a customer reacts to specific offers, market decisions or company-internal campaigns is essential for the optimization of your sales department. The CURSOR-Analytics module allows you to analyze the collected customer data and derive target-oriented measures. CURSOR-APP The CURSOR-App gives you anytime access to your CURSOR CRM solution. Optimized for tablet PCs and smartphones, the CURSOR-App features easy handling and a state-of-the-art encryption via web services. The offline mode allows access to your CRM even without an internet connection. B.BETTER BY CURSOR The complaints management solution b.better is based on a concept that has proven successful over the course of many years. This concept takes into consideration all relevant task elements and the target system on which an active complaints management is based. It contains all capture and processing content relevant for complaints management. CURSOR-BPM CURSOR-BPM allows the visualization and handling of processes in the CRM system and in synergy with other systems. The spectrum of options includes the automation of standard workflows in daily operations on the one end, and the mapping of complex workflows across area, system and company borders on the other. 12

CRM PORTAL Connect your customers directly to the CRM system via the CURSOR-CRM-Portal. You can then benefit from the excellent availability and low process costs for portal solutions. Your customers will be able to access all relevant end customer processes directly in the portal. The solution fits seamlessly into the processes and the corporate design of your company. GEOANALYSIS CURSOR-Geoanalysis offers answers for everyday questions in the areas of geomarketing and geosales. This optional add-on to the CURSOR-CRM, EVI and TINA standard versions visualizes all selected data on a virtual map. Here, items can be selected and processed directly. INXMAIL Effective email marketing: Targeted and successful. Customers and leads are becoming increasingly selective and should only be addressed in a way that matches their individual requirements. Email newsletter integrations allow such a targeted address of the customer. The integration of INXMAIL has proven to be particularly helpful – a successful software Made in Germany. CUSTOMER SERVICE The Customer Service module is a tool for the integration of ticket or complaints management in your CRM system. It allows a quick and simple capture and handling of customer complaints. Now you can convert crises into opportunities to reinforce customer loyalty with excellent service. MULTICHANNEL MARKETING Successful marketing campaigns reach the target group at the right time and place and find a solution for consumer wishes. CURSOR-Multichannel-Marketing allows you to organize your marketing campaigns in a way that is structured, cross-medial and transparent. Visualizations of the process phases ensure a quick overview. PRIVATE CUSTOMER PROCESSES SLP customers look for comprehensive support, high flexibility and low prices. ESCs must therefore keep their calculations as tight as possible and map all required processes with as much automation as possible to submit successful quotes. CURSOR offers standard processes for your private customer segment that were developed jointly by customers and energy experts. 13